1 TAKE THE LONG VIEW
“We're
living through a radical transformation of our communications environment”
A thought experiment -> Comparison between Gutenberg’s
printing press and the internet and how after 17 years no one knows how profound
the impact would be. With the internet becoming so big, businesses may be at
threat. Print journalists and their
employers want to know what's going to happen to their industry. Likewise the
music business, publishers, television networks, radio stations, government
departments, travel agents, universities, telcos, airlines, libraries and lots
of others.
2 THE WEB ISN'T THE NET
The web is huge and very important, but it's just one of the
many things that run on the internet. The net is much bigger and far more
important than anything that travels on it.
3 DISRUPTION IS A FEATURE, NOT A BUG
In the 1970s, Vint Cerf and Robert Kahn, the lead designers,
were faced with two difficult tasks: how to design a system that seamlessly links
lots of other networks, and how to design a network that is future-proof -> by
implementing these twin protocols
4 THINK ECOLOGY, NOT ECONOMICS
Life was now morphing into an ecosystem in which billions of
smaller species consume, transform, aggregate or break down and exchange
information goods in much smaller units – and in which new gigantic life-forms
(Google, Facebook) are emerging.
5 COMPLEXITY IS THE NEW REALITY
Our emerging information
environment is more complex – in terms of numbers of participants, the density
of interactions between them, and the pace of change – than anything that has
gone before. This complexity is not an aberration or something to be wished
away: it's the new reality, and one that we have to address.
6 THE NETWORK IS
NOW THE COMPUTER
Transition from a world in which
the PC really was the computer, to one in which the network is effectively the
computer. Data stored on the cloud rather than networks.
“Sleepwalking
into this brave new world”
7 THE WEB IS
CHANGING
Web
has gone through at least three phases of evolution – from the original web
1.0, to the web 2.0 of "small pieces, loosely joined" (social networking, mashups,
webmail, and so on) and is now heading towards some kind of web 3.0 – a global
platform based on Tim
Burners-lee 's idea
of the 'semantic web'
8 HUXLEY AND
ORWELL ARE THE BOOKENDS OF OUR FUTURE
Neil Postman predicted that the
insights of two writers would, like a pair of bookends, bracket our future.
Aldous Huxley believed that we would be destroyed by the things we love, while
George Orwell
thought we would be destroyed by the things we fear.
The
net has been a profoundly liberating influence in our lives – creating endless
opportunities for information, entertainment, pleasure, delight, communication,
and apparently effortless consumption
9 OUR INTELLECTUAL
PROPERTY REGIME IS NO LONGER FIT FOR PURPOSE
Digital
technology has provided internet users with software tools which make it
trivially easy to copy, edit, remix and publish anything that is available in
digital form. As a result, millions of
people have become "publishers" in the sense that their creations are
globally published on platforms such as Blogger, Flickr and YouTube.
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