Guardian blog on children's toys in Morrison's.
This article is an excellent example of reinforcing Butlers post modernist view that gender is a 'performance' and that male and female behaviour is socially constructed rather than the result of biology, this is explaining how due to socialisation, we receive our own identity where colour is one factor which separates boys from girls, as seen in this article where the colour blue symbolises the boys toys and the colour pink symbolises the girls toys. this does not empower women, instead does the opposite as the kind of toys you would see on those shelves would be doll houses and baby dolls, which may connote the typical housewife which stays at home and looks after the kids.
In my opinion I think the issue is being framed slightly wrong, which allows the shop to get away with their answer. If you accept that there are toys for girls and toys for boys, then of course it makes sense to put them in different sections as the colours easily allows kids to identify which toy is for girls and which toy is for boys, however this article has left me with the question why should there be toys for one gender and not just toys for children?
sexist stereotypes dominate the front pages
This article doesn't supports Mcrobbies theory that women are empowered by men as it quotes that ‘Male journalist wrote 78% of all front page articles in which means there are only 32% of women journalist and 84% of those quoted or mentioned are male, 38% of women are writers on the front page this is an example gender inequality as most of the front page articles are dominated by men.
The Quote 'Sexist stereotypes, humiliating photographs of women and male bylines dominate the front pages of British newspapers' portrays the way women have been represented on front pages, as mentioned in the article, front pages tend to portray women in a bad light, making them sex objects and portraying them to be vulnerable with the Kate Middleton and maddie McCann photos, where as Men are portrayed in a positive light where men are shown to be strong and independent with it showing Simon Cowells successful biography.
WWW: Your response to the Guardian blog is excellent - thoughtful and intelligent.
ReplyDeleteEBI/LR: I'd like to see a lot more on the second article about sexist stereotypes. Why do you think front pages are dominated by men?