Tuesday 25 September 2012

New Media Institution Case Study


        Founded by Larry Page and Sergey Brin 


What other internet sites do they own?



What is its revenue?
Annual revenue: US$ 37.905 billion (2011)

What is its overall worth?
Worth $200 Billion

Five key facts about the institution
620 million visitors visit Google.com daily.
97% of Google Revenue comes from their advertising services.
Google started in January, 1996 as a research project at Stanford University, by Ph.D. candidates Larry Page and Sergey Brin
Google is the most popular site in the US, Iran and South Korea, 
Around a third (31.1pc) of Google’s traffic comes from the US, with 8.1pccoming from India and 3pc from the UK

Three quotes about the institution
If it isn't on Google, it doesn't exist. 




We want Google to be the third half of your brain. 




Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo. 




Company’s corporate homepage

“Google’s mission is to organize the world’s information and make it universally accessible and useful”.
Founders Larry Page and Sergey Brin met at Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual webpages.
Our company has packed a lot into a relatively young life. Since Google was founded in 1998, we’ve grown to serve hundreds of thousands of users and customers around the world.

Google facts

·         Founded

1998

·         Founders

Larry Page and Sergey Brin

·         Incorporation

September 4, 1998

·         Initial public offering (NASDAQ)

August 19, 2004

·         Headquarters

1600 Amphitheatre Parkway

Mountain View
CA 94043


Wikipedia:
History -> Google began in January 1996, as a research project by Larry Page and Sergey Brin -> Both went to Stanford University, Page and Brin originally nicknamed their new search engine "BackRub", eventually, they changed the name to Google, originating from a misspelling of the word "googol", The domain name for Google was registered on September 15, 1997.


Advertising -> In 2011, 96% of Google's revenue was derived from its advertising programs. Google advertisements can be placed on third-party websites in a two-part program. The sister service, Google AdSense, allows website owners to display these advertisements on their website, and earn money every time ads are clicked. In an attempt to advertise its own products, Google launched a website called Demo Slam, Demo Slam is "a place where creative and tech-savvy people can create videos to help the rest of the world understand all the newest and greatest technology out there.










Google Infographic



















No comments:

Post a Comment